Website - Les transporteurs RAM
About this project
Les Transporteurs RAM needed a clear, trust-building website to present their core services (receiving, storage, delivery) and generate inbound leads.\n\nI designed a conversion-first experience with visible CTAs (phone / quote), reassurance sections (reviews, know-how, process), and an online quote flow that lets users quickly estimate a job based on urgency (Standard / Urgent / Express).\n\nIn addition, I built a customer portal that allows clients to place orders directly on the website. Orders are then automatically sent to the ERP, removing manual re-entry, speeding up operations, and improving reliability for the operations team.
Key Features
- Instant quote in minutes: A short, guided flow to estimate a job quickly, with urgency levels (Standard / Urgent / Express).
- Secure customer portal: A dedicated portal where clients can sign in and place orders directly from the website.
- Orders synced to the ERP: Orders created in the customer portal are automatically sent to the ERP, reducing manual re-entry and speeding up operations.
- Clear, structured service offering: A simple presentation of core services (Receiving / Storage / Delivery) to understand the offer at a glance.
- Step-by-step process explanation: A “How it works” section that explains the workflow (collect → store → deliver) and builds trust from the first visit.
- Conversion-first contact paths: Strong CTAs (phone, quote) plus a callback request to reduce friction and generate more inbound leads.
Hero & CTAs
Homepage hero with the main call-to-actions (quote, phone, customer portal).
Services & key figures
Service overview and performance metrics to strengthen trust.
How it works
Step-by-step workflow explanation to build trust and clarify the offer.
Callback & warehouse
Lead capture via scheduled callback and highlighting logistics location.
Customer reviews & about
Trust-building section combining customer reviews and a company overview.
Challenges
Optimizing a marketing site for conversion without losing clarity, Designing a straightforward quote flow (urgency, round trip, instant estimate), Building a customer portal focused on real usage (orders, statuses, feedback loops)", Handling ERP integrations from a web app (data contracts, validation, recovery on failure), Using reassurance patterns (social proof, process, promises) to increase leads, Improving form UX (scheduled callback, concise copy, strong visual hierarchy)
Learnings
Optimizing a marketing site for conversion without losing clarity, Designing a straightforward quote flow (urgency, round trip, instant estimate), Using reassurance patterns (social proof, process, promises) to increase leads, Improving form UX (scheduled callback, concise copy, strong visual hierarchy)